Northwest Federal Credit Union has reached an agreement to rename the Washington Commanders’ stadium to Northwest Stadium. This partnership comes after the team’s previous naming rights deal with FedEx ended prematurely in February. The new agreement, which runs through the 2030-31 season, is valued at an average annual value in the low $8 million range.
The Commanders’ Managing Partner, Josh Harris, expressed excitement about the new naming rights partnership, stating that it aligns with their goal of building the team into a championship contender. The team looks forward to creating memorable experiences for both players and fans at Northwest Stadium, both on the field and within the communities they serve.
In addition to the naming rights, the expanded partnership includes Northwest branding throughout the stadium, including a new stadium logo. Northwest Federal Credit Union will also become the team’s jersey patch partner for off-season and in-season practices. Furthermore, Commanders fans who are members of the credit union will receive benefits such as ticket and merchandise discounts.
It is important to note that the Commanders are currently exploring the possibility of building a new stadium in either Washington, D.C., or Virginia. If they do move into a new stadium before the end of the 2030-31 season, the team will have the right to seek a new naming rights partner for the new venue. However, the credit union does not hold any rights or first refusal for the new stadium.
In terms of NFL stadium naming rights deals, the Los Angeles Rams currently hold the most valuable agreement with SoFi. The deal is worth $625 million over 20 years, and the stadium is shared with the NFL’s Chargers. It is worth noting that the Rams collect 85% of the stadium sponsorship revenue as the owner of the venue.
Overall, the partnership between the Washington Commanders and Northwest Federal Credit Union not only provides a new name for the team’s stadium but also expands the branding opportunities for the credit union. The Commanders’ search for a new stadium in the coming years may open up further opportunities for naming rights partnerships, allowing for continued growth and development for the franchise.
