In an exciting development for women’s sports, Versant has announced a groundbreaking 11-year media deal with the Women’s National Basketball Association (WNBA), set to take effect in the 2026 season. This agreement, which promises to broadcast at least 50 WNBA games annually, including select playoff and finals matchups, marks a significant expansion of Versant’s commitment to women’s sports, reflecting a growing trend in media rights acquisitions.
The WNBA, now in its 29th season, is experiencing an unprecedented surge in popularity, with record-breaking television viewership, increasing attendance figures, and soaring merchandise sales. This momentum underscores a pivotal moment for women’s professional sports, as demand continues to rise. Cathy Engelbert, the WNBA Commissioner, emphasized the importance of such partnerships, stating, “As demand for women’s basketball continues to rise, partnerships like this expand the visibility and accessibility of our game.”
The new deal builds upon a previous partnership between the WNBA and Versant’s USA Network, which was established in 2024. It promises to enhance the viewing experience for fans with features such as Wednesday night double-headers and dedicated pregame and postgame shows. Matt Hong, president of sports for Versant, expressed pride in this expanded partnership, asserting, “USA Network will be a destination for WNBA viewers all season long, as we showcase the star power across the league.”
This media rights agreement is part of a broader trend within the sports industry, where networks are increasingly recognizing the value of women’s sports. In July, the WNBA secured a substantial media rights deal valued at approximately $200 million per year with major players like Disney, Amazon, and NBCUniversal. This trend is not isolated to basketball; it reflects a wider acknowledgment of the growth potential within women’s sports, as seen in Versant’s recent multiyear deal with League One Volleyball and the extension of rights with the U.S. Golf Association, valued at $93 million annually.
As Versant prepares to launch its coverage, it promises to deliver a comprehensive viewing experience, including studio commentary teams and production details that will be revealed in the coming months. The implications of this deal extend beyond just the numbers; it symbolizes a significant cultural shift in the sports landscape, where female athletes are starting to receive the recognition and platform they deserve.
With women’s sports poised for continued growth, the partnership between the WNBA and Versant is a testament to the evolving dynamics of sports media. As fans eagerly await the upcoming seasons, this deal not only enhances the visibility of women’s basketball but also sets a precedent for other leagues to follow. The future of women’s sports looks brighter than ever, and as media coverage expands, so too does the opportunity for female athletes to shine on larger stages.
