United Airlines has recently launched a media platform called Kinective Media, which aims to provide personalized advertisements to passengers on seatback screens and in its app. By leveraging customer data, United is able to offer targeted ads to travelers. This move is part of the airline’s efforts to generate additional revenue and maximize the potential of its loyalty programs.
The Kinective Media platform has already partnered with several companies, including Norwegian Cruise Line, Macy’s, IHG Hotels & Resorts, TelevisaUnivision, and JPMorgan Chase. The latter offers co-branded credit cards in collaboration with United. This partnership allows brands across various industries to reach engaged customers throughout the entire marketing process, from brand consideration to conversion.
United’s MileagePlus loyalty program CEO, Richard Nunn, stated that the airline provides a highly personalized and relevant advertising experience for customers. He also mentioned that they have already seen impressive results from the new platform. However, United did not disclose any projected sales figures for this initiative.
To ensure customer privacy, United has implemented measures to protect personally identifiable information. Customers have the option to opt out of seeing targeted ads through a dedicated web page. Additionally, United emphasizes that advertisers do not have access to customers’ personal data.
One of the key advantages of this advertising platform for brands is the potential for prolonged exposure. With an average flight time of 3.5 hours, advertisers have the opportunity to capture passengers’ attention for an extended period.
United Airlines is also investing in improving its narrow-body cabins, including the in-flight entertainment system. However, supply chain issues have caused delays in some of the aircraft revamps.
Overall, the introduction of Kinective Media by United Airlines demonstrates the airline’s commitment to finding innovative ways to boost revenue and enhance the customer experience. By leveraging customer data and offering personalized ads, United aims to provide a valuable advertising platform for brands while respecting passenger privacy. As the airline continues its cabin upgrades, passengers can look forward to an improved in-flight entertainment system with new screens and features.
