Tiger Woods, one of the greatest golfers of all time, has announced a partnership with TaylorMade to create a new apparel and footwear performance and lifestyle brand called Sun Day Red. This collaboration comes after Woods recently split with his longtime apparel partner, Nike, after 27 years. The brand will initially be available online starting in May.
The name “Sun Day Red” holds special significance for Woods as it pays tribute to his tradition of wearing red on Sundays during tournaments. The tiger logo represents the 15 majors that Woods has won throughout his career. The announcement of this partnership was made during a press event in California, ahead of the PGA Tour’s Genesis Invitational, an event hosted by Woods.
Woods’ relationship with TaylorMade dates back to 2017 when he signed an equipment deal with the company. He has been using TaylorMade’s driver, fairway woods, irons, and wedges ever since. Despite being courted by other companies, Woods chose to partner with TaylorMade because of their track record of getting things right.
The creation of Sun Day Red marks the establishment of a separate company with its own headquarters and employees solely focused on its development. This brand is independent from TaylorMade, with no influence from the company on its operations.
Although Woods’ brand exposure has diminished in recent years due to injuries and a decline in performance, this partnership is still seen as a major win for TaylorMade. Experts believe that Woods’ lasting legacy and ability to draw massive crowds will significantly boost the brand. Eric Smallwood, president of Apex Marketing Group, compared Woods to Michael Jordan, stating that just like Air Jordans still perform well, Woods’ association with TaylorMade will have a huge positive impact.
In addition to his partnership with TaylorMade, Woods has also taken ownership of a new indoor golf league called TGL, which he co-owns with Rory McIlroy. This league is expected to launch next year and has a broadcast deal with ESPN, further enhancing the exposure of both Woods and TaylorMade.
Speculation about a partnership between Woods and TaylorMade has been circulating for months, and it seems that TaylorMade took proactive steps to make this collaboration a reality. They created a new LLC called TaylorMade Lifestyle Ventures and filed for various trademarks related to the Sun Day Red brand. This unique structure indicates that Woods may have equity in the new company, providing him with a more significant stake in its success.
Overall, the partnership between Tiger Woods and TaylorMade is highly anticipated and expected to have a significant impact on both parties. While Woods’ presence on the golf course may have diminished, his brand power and influence remain strong. This collaboration has the potential to rejuvenate his brand and propel TaylorMade to new heights in the apparel and footwear industry.
