The Revival of Women’s Soccer: A Journey Led by NWSL Commissioner Jessica Berman
At a time when women’s sports are experiencing unprecedented growth and recognition, Jessica Berman, the commissioner of the National Women’s Soccer League (NWSL), is leading the charge in transforming the league and paving the way for a new generation of women in sports. Berman’s journey to becoming the commissioner of the NWSL is a testament to her determination and passion for professional sports.
Berman’s career started as a labor and employment lawyer, where she gained valuable experience in negotiations and dispute resolution. She then transitioned into the world of professional sports, working with the National Hockey League (NHL) and the National Lacrosse League. In 2022, she made history as the first female deputy commissioner of a men’s professional sports league before ultimately taking on the role of NWSL commissioner.
However, Berman faced a significant challenge when she assumed leadership of the NWSL. The league was embroiled in allegations of emotional abuse and sexual misconduct, causing a crisis in its reputation and player safety. Berman took immediate action, issuing an apology and committing to making changes to create a safe and positive environment for players, staff, and fans.
Throughout 2023, Berman worked tirelessly to transform the culture of the league and propel its business forward. She successfully negotiated the league’s first-ever collective bargaining agreement, which included advancements in compensation and working conditions for players. Additionally, she brought a million-dollar prize pool to U.S. women’s soccer, further elevating the status and recognition of female athletes.
Berman also took decisive action against those involved in the misconduct detailed in an independent investigation led by former U.S. deputy attorney general Sally Yates. She issued lifetime bans on four former coaches and imposed substantial fines on teams found to be complicit in fostering a culture of abuse.
In addition to her efforts to improve the league internally, Berman has been instrumental in attracting high-profile investors. Hollywood A-lister Natalie Portman and renowned athletes Serena Williams, Naomi Osaka, Patrick Mahomes, Eli Manning, Kevin Durant, and Carli Lloyd are just a few of the names with equity stakes in NWSL teams. These investments not only provide financial support but also bring increased visibility and prestige to women’s soccer.
Under Berman’s leadership, the NWSL has experienced tremendous growth and financial success. The league recently announced a groundbreaking media rights deal worth $240 million over four years, significantly increasing its reach and distribution to new audiences. Additionally, the league’s partnership with Amazon as its exclusive retail sponsor further expands its presence and offers fans access to exclusive merchandise and behind-the-scenes content.
The revitalization of women’s soccer is not limited to business achievements. The NWSL has seen record-breaking attendance, with over 1.49 million fans attending matches in the 2023 season—a 32% increase from the previous year. The league has also expanded from 12 to 14 teams under Berman’s tenure, with two additional teams set to join in 2026. The value of NWSL teams has skyrocketed, with the average team now worth $66 million.
Berman attributes her success to hard work, ambition, and being her authentic self. She credits her upbringing and the influence of her psychologist mother for instilling in her a sense of self-awareness that has guided her career. Berman emphasizes the importance of self-care and prioritizing time with loved ones and personal hobbies, which she believes ultimately makes her a better commissioner.
As the NWSL continues to thrive under Berman’s leadership, she remains focused on empowering women and inspiring future generations of athletes. She takes pride in the validation she receives from current and retired players who have embraced the league’s transformation. Berman’s two young sons have also become personally invested in the league, witnessing firsthand the impact their mother’s work has on their lives.
In conclusion, Jessica Berman’s journey as the commissioner of the NWSL has been marked by resilience, determination, and a commitment to empowering women in sports. Through her leadership, the NWSL has experienced a revival, attracting high-profile investors, securing lucrative media rights deals, and fostering a culture of safety and inclusivity. Berman’s impact extends beyond the league itself—she is setting the stage for a future where women’s sports are celebrated and valued on an equal playing field.
