Apple Inc. has recently launched its new app called “Apple Sports,” which aims to provide sports fans with real-time scores, stats, lineups, and betting odds. This move by the tech giant illustrates its increasing interest in the sports industry and has the potential to disrupt the live sports information market. While the app offers similar features to other sports apps like ESPN and Yahoo Sports, it is Google that should be most concerned about the competition.
Daniel Kirschner, CEO of Greenfly, a software company used by major sports leagues, believes that being the first app people reach for to check sports information is incredibly valuable. By becoming the go-to place for sports news, Apple can provide short-form content, connections to broadcast, and more. Currently, many people rely on Google to deliver curated, real-time experiences when they search for their favorite teams. However, the simplicity of the Apple Sports app, which provides scores, standings, and betting odds, may change this dynamic.
Apple Sports will be integrated with Apple News and the Apple TV app, allowing for suggested content and customization based on fans’ preferences and favorite teams. It also provides a direct way to watch some sporting events. Although the app is not automatically downloaded onto iPhones, there is a possibility that it may become one of Apple’s built-in default apps in the future. This integration would be a powerful move for Apple’s broader sports plans.
The app currently supports data for various sports leagues including MLB, NFL, NCAA football, WNBA, MLS, NBA, NCAA basketball (men’s and women’s), NHL, Bundesliga, LaLiga, Liga MX, Ligue 1, Premier League, and Serie A. However, it does not cover golf, tennis, the Olympics, or international soccer as of now. Eddy Cue, Apple’s senior vice president of Services, stated that Apple Sports was created to give sports fans fast access to scores and stats.
Apple’s app stands out from its competitors in terms of advertising. Unlike apps from ESPN, CBS Sports, and Yahoo Sports, Apple Sports does not have advertisements at its launch. This clean and ad-free experience may attract users who are tired of constant interruptions while accessing sports information.
Apple has been making sports a major priority in recent years. The company has acquired MLS broadcast rights, signed a major deal with soccer star Lionel Messi, secured Friday Night Baseball rights, and funded several sports documentaries on Apple TV+. Additionally, Apple expressed interest in bidding for streaming rights to NFL games and has shown interest in bidding for the NBA’s next TV deal.
Overall, Apple Sports has the potential to disrupt the live sports information industry and shake up the competition, particularly Google. With its simplicity, integration with other Apple services, and ad-free experience, Apple Sports may become the go-to app for sports fans seeking real-time information. As Apple continues to expand its presence in the sports industry, it will be interesting to see how other players in the market respond to this new challenge.
