Taylor Swift’s recent endorsement of Vice President Kamala Harris and Minnesota Gov. Tim Walz may not have the intended impact on voters. According to a post-debate poll conducted by YouGov, only 8% of respondents said that Swift’s endorsement made them more likely to vote for the Democratic ticket. However, a significant 20% of respondents said that they are now less likely to vote for President Donald Trump’s opponent due to Swift’s endorsement.
It is worth noting that a majority of respondents, 66%, stated that Swift’s endorsement had no influence on their voting decision for the upcoming election. This suggests that while the pop superstar’s endorsement may have garnered attention, it may not have significantly swayed voters.
In her Instagram post with over 283 million followers, Swift expressed her support for Harris, describing her as a “steady-handed, gifted leader” who can lead with “calm and not chaos.” However, the poll revealed that 32% of respondents believed that Swift’s endorsement would have a positive impact on Harris’ campaign, while 27% believed it would have no effect at all.
Interestingly, the poll also found that 41% of respondents believed that Swift should not publicly speak about politics, while 38% supported her making public endorsements. This highlights the divided opinions among the public regarding celebrities engaging in political discourse.
Furthermore, the poll provided insights into Swift’s fan base, with 66% of participants stating that they are not Swifties, 28% identifying as fans, and 6% considering themselves big fans. The majority of these “big fans” were women and registered Democrats.
Swift’s endorsement also had a tangible impact on voter engagement. Reports indicate that her endorsement led to a surge in traffic to the voter registration website, vote.gov. A spokesperson revealed that 337,826 visitors accessed the website through a custom link shared by Swift on Instagram.
In terms of the debate’s overall impact, the YouGov poll revealed that 46% of respondents believed that Harris won the debate, while only 19% thought Trump came out on top. However, when asked if the debate caused them to reconsider their vote, only 6% said yes, while a significant majority of 76% stated that it had no effect on their voting decision.
In conclusion, Taylor Swift’s endorsement of Vice President Kamala Harris and Gov. Tim Walz may not have a significant impact on voters, with a notable portion of respondents expressing that they are now less likely to vote for the Democratic ticket. While Swift’s endorsement may have generated attention and increased voter engagement, it remains to be seen how influential celebrity endorsements are in swaying public opinion and voting behavior.
