Amazon Prime Video to Introduce Ads for Some Subscribers

Amazon has announced that it will begin displaying advertisements to certain Prime Video subscribers who pay a lower subscription fee. However, Amazon is not the only streaming service to adopt this approach.

Changes Coming to Amazon Prime Video

If you were looking forward to watching “Jack Ryan” or “House” without interruptions on Amazon Prime next year, you may need to reconsider. In September, Amazon revealed its plans to introduce ads to Prime Video, and they have now announced that this change will take effect on January 29. To avoid ads, customers will have to pay an additional $2.99 per month.

The Evolution of Streaming Services

Less than a decade ago, streaming services gained popularity by offering users an ad-free viewing experience and an alternative to expensive cable bills. However, as we enter 2024, Amazon is not the only platform reintroducing ads or raising prices.

Studios and streaming companies are facing challenges in attracting new customers and claim that it is becoming increasingly difficult to sustain their operations. As a result, prices are rising, and some plans now include ads.

Other Measures Taken by Streaming Services

Netflix has also implemented changes to address these challenges. They recently announced a price hike and have started cracking down on users who share their passwords with individuals outside of their households.

Comparison of Streaming Service Costs

To help you make an informed decision for the upcoming year, here is a breakdown of the costs and offerings of some major streaming services (all prices are in U.S. dollars and apply to U.S. accounts).