Pure Grit BBQ in the Kips Bay neighborhood of Manhattan offers a unique and inclusive barbecue experience. Unlike traditional barbecue joints, Pure Grit’s menu is entirely vegan and gluten-free. Founded by Kerry Fitzmaurice, a Texan and vegan since childhood, Pure Grit aims to bring people together through the shared experience of barbecue.
Fitzmaurice believes that barbecue is about more than just meat. It’s about the sense of community, the gathering of friends and family, and the joy of sharing a meal. However, as a vegan, Fitzmaurice often felt excluded from traditional barbecue gatherings. This led her to create Pure Grit, a place where everyone can come together and enjoy delicious barbecue, regardless of their dietary preferences.
One of the challenges Fitzmaurice faced was finding the perfect texture and taste for her vegan barbecue. During an event, they accidentally burned the food, but it resulted in an incredible crust. They decided to sauce and rehydrate it, and it turned out beautifully. This happy accident led to the discovery of the recipe for their signature barbecue dishes.
Pure Grit’s menu is filled with classic barbecue favorites, such as pulled pork sandwiches and ribs, all made with plant-based ingredients. They also offer inspired new dishes that cater to a wide range of tastes and dietary needs. From jackfruit tacos to smoked seitan brisket, Pure Grit ensures that everyone can find something they love.
The popularity of vegan and gluten-free options has been on the rise in recent years. According to a study published in the Journal of the Academy of Nutrition and Dietetics, the number of people following a vegan diet has increased by over 600% in the United States alone. This growing demand for plant-based alternatives has created opportunities for innovative restaurants like Pure Grit to thrive.
In addition to catering to vegans and those with gluten sensitivities, Pure Grit also appeals to health-conscious individuals. Barbecue is often associated with indulgence and heavy, fatty meats. However, Pure Grit’s vegan barbecue offers a healthier alternative without compromising on flavor. By using plant-based ingredients, they are able to create dishes that are lower in saturated fat and cholesterol, while still delivering the smoky and savory flavors that barbecue lovers crave.
Furthermore, Pure Grit’s commitment to being vegan and gluten-free extends beyond their menu. They also take great care in sourcing their ingredients sustainably and ethically. By using locally sourced produce and environmentally friendly packaging, Pure Grit aims to minimize their carbon footprint and support local farmers.
The success of Pure Grit BBQ highlights the growing demand for plant-based options in the food industry. As more people become aware of the environmental and health benefits of a vegan diet, they are seeking out restaurants that cater to their dietary preferences. Pure Grit’s innovative approach to barbecue not only satisfies the cravings of vegans and gluten-free individuals but also introduces traditional barbecue enthusiasts to a whole new world of flavors.
In conclusion, Pure Grit BBQ in Kips Bay, Manhattan offers a completely different barbecue experience by providing a menu that is entirely vegan and gluten-free. Founder Kerry Fitzmaurice’s vision of inclusivity and community has led to the creation of a restaurant where everyone can enjoy delicious barbecue regardless of their dietary preferences. Through innovative recipes and a commitment to sustainability, Pure Grit is redefining what it means to barbecue in the 21st century.
