Toyota Motor is considering expanding its truck lineup in the U.S. to include electric and plug-in hybrid versions of its popular Tacoma and Tundra pickups. According to Jack Hollis, executive vice president of Toyota Motor North America, the company is examining its options based on customer demand and stricter federal emissions and fuel economy regulations.
Hollis mentioned during the New York Auto Forum conference that there is room for growth in Toyota’s truck offerings. He stated that it is crucial for the company to understand what customers are looking for, whether it’s an addition to the existing lineup or a compact truck.
Toyota has previously discussed plans for a range of battery-electric vehicles (BEVs), including a midsize pickup similar to the popular Tacoma. However, recent conversations have also introduced the possibility of plug-in hybrid vehicles (PHEVs).
Earlier this year, Toyota announced a $1.3 billion investment in a Kentucky plant to produce a new all-electric, three-row SUV specifically for the U.S. market. Additionally, the company’s Thailand president confirmed that Toyota will produce a BEV version of its small Hilux pickup for global markets.
When asked about the potential introduction of the electric Hilux in the U.S., Hollis praised the vehicle but did not provide any specific details. However, he did confirm that Toyota is currently evaluating both BEV and PHEV options for the Tacoma and Tundra pickups. The Tundra was last redesigned for the 2022 model year, while the Tacoma received an update last year.
Hollis emphasized that there are advantages to both BEVs and PHEVs, and Toyota is analyzing which option would be the best fit for each truck model. It’s worth noting that there are currently five all-electric pickup trucks available in the U.S., but they are mostly priced as luxury vehicles rather than affordable options. The prices of these electric pickups range from $50,000 to over $100,000, and sales have been relatively slow.
While electric pickups are gaining attention, there are currently no plug-in hybrid electric pickups on sale in the U.S. However, Stellantis’ Ram brand is expected to release an “extended-range” plug-in vehicle later this year.
Toyota is not alone in reassessing its product portfolio in response to slower-than-expected electric vehicle adoption and revised emissions regulations. Hyundai, for example, is reevaluating its plans to exclusively produce all-electric vehicles at a new plant under construction in Georgia.
Ultimately, Toyota’s decision on whether to introduce electric or plug-in hybrid versions of its Tacoma and Tundra pickups will depend on customer demand and regulatory requirements. The company is actively exploring both options and aims to offer trucks that meet the needs of its customers while complying with environmental regulations.
