Title: News Corp Australia Calls for Inclusion of Social Media Platforms in Media Bargaining Code
Introduction:
News Corp Australia Executive Chairman Michael Miller has urged the Australian government to include popular social media platforms in the News Media Bargaining Code. Miller argues that these platforms have witnessed significant growth in recent years and should be required to pay for Australian news content. As the Code aims to address power imbalances between digital platforms and news businesses, including social media platforms would ensure a fair and equitable landscape for all parties involved.
Expanding the Code to Include Social Media Platforms:
During a parliamentary hearing on June 21, Miller emphasized the need to lift the exemption for YouTube and other social media platforms. He highlighted the substantial growth of platforms like Instagram, TikTok, and YouTube, particularly among younger audiences. Miller cited a study by the University of Canberra, which revealed that YouTube has become the second largest source of news for Australians. Although YouTube’s revenue accounts for a small portion of News Corp Australia’s total revenue, the platform’s influence on news consumption cannot be ignored. Therefore, Miller argues that major digital platforms, including social media channels, should be included in the Code.
The Importance of Inclusion:
Miller emphasized that with the evolving social media landscape, it is crucial for the Code to adapt accordingly. The Canberra University report highlighted the growth and transformation of various platforms over the past few years. While Facebook’s influence has declined, other platforms such as Instagram, Facebook Messenger, TikTok, WhatsApp, and LinkedIn have experienced significant growth. Miller believes that all these platforms should be subject to the Code to ensure fairness and transparency across the digital media industry.
Addressing Meta’s Potential Withdrawal:
During the parliamentary hearing, concerns were raised about Meta’s ability to continue operating in Australia even if it decides to withdraw from the Code and terminate contracts with news organizations. In response, Miller proposed that additional laws be created to hold Meta accountable to Australian laws while operating within the country. He suggested that if Meta refuses to comply with Australian regulations, the government should consider banning the company. Miller drew a parallel with other industries, such as mining and telecommunications, where companies that fail to adhere to Australian laws are not allowed to operate. He emphasized the importance of protecting Australian values and ensuring a level playing field for all digital platforms.
Conclusion:
News Corp Australia’s chairman, Michael Miller, has called on the Australian government to extend the News Media Bargaining Code to include social media platforms. Miller’s argument is supported by the significant growth of platforms like YouTube, Instagram, and TikTok, which have become important sources of news for Australians. By including these platforms in the Code, a fair and equitable environment can be established. Additionally, Miller proposed that Meta should be subject to Australian laws and regulations, with potential consequences for non-compliance. These suggestions aim to ensure that social media platforms operate in accordance with Australian values and laws, without enjoying the benefits of the country while disregarding its regulations.
