Meghan Markle’s new lifestyle brand, American Riviera Orchard, has faced its fair share of criticism, leaving the Duchess of Sussex feeling upset, according to a royal expert. The brand was unveiled in March with an Instagram post that generated excitement and anticipation. However, once the initial buzz died down, Meghan was reportedly reduced to tears over the lackluster reception her announcement received.
Royal author Tom Quinn revealed that Meghan was taken aback by the negative response to her brand. He stated, “The one fly in the ointment is Meghan’s new internet brand, American Riviera Orchard. Meghan was in tears when the brand launched and her new jam was widely mocked for being expensive and nothing special.” It seems that Meghan had high hopes for her venture and expected adoration rather than criticism.
Quinn further explained that Meghan is particularly sensitive about any criticism of her luxurious lifestyle in the US. From her perspective, her lifestyle is something to be admired, not criticized. This sensitivity adds to her frustration and disappointment over the reception of her brand.
While products from American Riviera Orchard are not available for purchase yet, Meghan sent out jars of strawberry jam as gifts to an exclusive group of celebrities. The gesture was meant to generate interest and create buzz around her brand. The former actress shipped out lemon-filled gift baskets containing fresh fruit jam to 50 of her friends, many of whom are high-profile figures.
The name of the brand, American Riviera Orchard, holds significance for Meghan as it pays homage to Santa Barbara, California. The coastal city has been nicknamed the “American Riviera” for over a century. It is also the place where Meghan and her husband, Prince Harry, reside with their two children, Archie and Lilibet.
In addition to the strawberry jam, a trademark application reveals that American Riviera Orchard plans to sell various products including tableware, drinkware, decanters, kitchen linens, and edible treats such as jellies, jams, marmalade, and spreads. The brand even has aspirations to release cookbooks.
Despite the initial criticism, there is still potential for success. Reports suggest that Meghan could potentially make a significant seven-figure sum within the first year of launching her brand. This demonstrates that there is still interest and market potential for American Riviera Orchard.
It’s important to remember that starting a new business venture is never easy, even for someone as high-profile as Meghan Markle. The criticism she has faced highlights the challenges and pressures that come with being in the public eye. However, it’s clear that Meghan is determined to make her brand a success, and with her drive and determination, there is a strong possibility that American Riviera Orchard will flourish in the future.
