McDonald’s has announced plans to offer a $5 value meal in the U.S. for a limited time. The promotion, which will run for approximately a month starting on June 25, will include four items: a McChicken or McDouble, four-piece chicken nuggets, fries, and a drink. This move comes as McDonald’s aims to provide meaningful value to its customers and communicate it through national advertising.
The fast-food giant had been working on bringing a value offering to its menus, with details being discussed and voted on by franchisees. Initially, the proposed meal did not pass the necessary hurdles. However, Coca-Cola stepped in to make the deal more appealing by adding marketing funds to the equation. The financial terms of this partnership were not disclosed.
The timing of this monthlong promotion is significant as restaurants are beginning to experience a consumer pullback. McDonald’s recently reported a mixed first quarter, with U.S. same-store sales slightly missing expectations. While higher prices helped increase average checks, some consumers pulled back due to the steeper costs. CEO Chris Kempczinski acknowledged the need for McDonald’s to focus on affordability in order to attract diners.
Affordability has always been a cornerstone of the McDonald’s brand, and this $5 promotion reflects the company’s commitment to delivering great value. John Palmaccio, McDonald’s owner and operator and chair of the Operators National Advertising Fund, stated that this promotion is the power and promise of the Golden Arches.
In conclusion, McDonald’s is introducing a $5 value meal in the U.S. for a limited time. This promotion aims to provide meaningful value to customers and comes at a time when restaurants are facing a consumer pullback. By focusing on affordability, McDonald’s hopes to attract diners and maintain its reputation as a brand that delivers great value.
