Beyond Meat, the popular plant-based meat company, is launching a new and improved version of its Beyond Burger in an effort to regain customer interest. The company hopes that the introduction of an even healthier burger will attract consumers who may have lost interest in the plant-based meat category. Retail sales of meat alternatives have fallen 33.6% compared to last year, causing Beyond’s sales to plummet and its market value to decrease significantly.
The new iteration of the Beyond Burger boasts several health benefits. It is made with avocado oil, which reduces its saturated fat content by 60% to just two grams. Additionally, the sodium content has been reduced by 20%. Beyond has also made changes to the ingredient list, adding red lentil and faba bean protein. These improvements in the recipe are the biggest upgrade since the burger was first launched in 2016.
CEO Ethan Brown believes that this new version of the Beyond Burger represents a significant leap forward in terms of healthiness. He states that the company has worked hard to create a product that is “fully unassailable from a health perspective.” Beyond has faced criticism in the past, with critics claiming that their products are processed and full of chemicals. Brown has previously suggested that these attacks on plant-based meat were likely orchestrated by members of the meat and pharmaceutical industries.
To ensure the health benefits of their new burger, Beyond collaborated with experts from Stanford University School of Medicine and registered dietitians. This partnership helped inform the development of the product and ensure its nutritional value.
Beyond Meat is set to report its fourth-quarter earnings later this month. The company is hoping that the release of its healthier burger will help turn around its declining sales and market value. By offering a product that is not only delicious but also healthier than ever before, Beyond aims to regain consumer interest in the plant-based meat category.
In conclusion, Beyond Meat’s launch of a new and improved version of its Beyond Burger comes at a crucial time for the company. With a decline in consumer interest in plant-based meat, Beyond is hoping that a healthier burger will attract customers back. By reducing saturated fat and sodium content and collaborating with experts, Beyond aims to create a product that is both tasty and health-conscious. Only time will tell if this strategy will be successful in revitalizing Beyond’s sales and market value.
