Hyundai’s luxury brand, Genesis, has unveiled its new all-electric SUV concept called the Neolun. This concept vehicle gives us a glimpse into the future of the growing luxury brand and showcases their vision for product, design, and technological advancement.
The Neolun features a sleek exterior design with long horizontal headlights and taillights that give it a modern and sophisticated look. The interior is minimalistic compared to other recent concepts, with a large central screen and physical buttons below it. There is also a control panel and knob to the right of the driver. One unique feature of the Neolun is that the front seats can swivel to face the rear passengers, offering a lounge seating experience.
Genesis describes the Neolun Concept as a preview of their future direction as a brand. While they have not confirmed if this concept will become a production vehicle, it is clear that Genesis is focused on expanding their lineup in the United States. In fact, Genesis saw a 23% increase in U.S. sales last year, outselling more established luxury rival Infiniti. They expect sales to continue growing this year as well.
In addition to the Neolun Concept, Genesis also revealed another concept called the GV60 Magma Concept. This is a high-performance variant of their compact EV crossover. Genesis aims to develop a high-performance Magma model for each production vehicle in their existing lineup. These concept vehicles were unveiled ahead of their public debuts at the New York International Auto Show.
Overall, Genesis is making waves in the luxury automobile industry with their innovative concepts and strong sales performance. The Neolun and GV60 Magma Concepts demonstrate their commitment to pushing the boundaries of design and technology in the electric vehicle market. As Genesis continues to expand its retail footprint and achieve record-breaking sales results, it is clear that they are a brand to watch out for in the coming years.
