Ford Motor Company experienced a significant increase in sales during the month of February, driven primarily by growth in its hybrid and electric vehicle (EV) segment. The Detroit automaker reported a 10.5% jump in U.S. sales compared to the same period last year, with a particular focus on the sales of hybrid and all-electric vehicles.
In terms of EV sales, Ford saw an impressive 81% increase, while hybrid models witnessed a 32% uptick. This surge in hybrid sales aligns with Ford’s strategy to double down on this technology. The company sold a total of 12,045 hybrid vehicles in February, including 6,463 units of its small Maverick Hybrid pickup.
On the EV front, Ford experienced fluctuating sales from month to month, largely influenced by demand and pricing. However, last month saw a notable increase in sales across the board for Ford’s all-electric vehicles. The Mustang Mach-E crossover saw a 64.3% surge in sales, while sales of the all-electric F-150 Lightning pickup nearly doubled.
Despite the growth in hybrids and EVs, it is important to note that traditional cars and trucks still accounted for 89.5% of Ford’s sales in February. This highlights the continued dominance of internal combustion engines in the automotive market.
However, it is worth mentioning that Ford faced challenges with its highly profitable F-Series pickups, as sales declined by 5.8% last month. This dip was attributed to delayed shipments of the new 2024 models due to an undisclosed quality issue. To address such concerns, Ford CEO Jim Farley has implemented stricter testing and quality checks during new vehicle launches.
In terms of overall sales performance, Ford reported a 6.6% increase in total year-to-date sales through February compared to the same period last year. This positive growth further solidifies the company’s position in the market.
Investors have responded positively to Ford’s sales performance, with the company’s shares experiencing a 4% increase during trading on Monday morning. Rival automakers General Motors and Stellantis also observed modest gains in their share prices.
Moving forward, Ford’s focus on hybrid and electric vehicles will likely play a crucial role in its growth strategy. As the market continues to shift towards more sustainable transportation options, Ford’s commitment to these technologies positions the company well for future success.
Overall, Ford’s increase in sales driven by the growth in the hybrid and electric vehicle segment is a promising sign for the company’s future. With a robust lineup of hybrid and electric models, Ford is well-positioned to capitalize on the evolving demands of the automotive market.
 segment. With a 10.5% jump in U.S. sales and impressive growth of 81% in EV sales and 32% in hybrid sales, Ford's strategy to double down on these technologies is paying off. Learn about the surge in sales for Ford's all-electric vehicles, including the Mustang Mach-E and the F-150 Lightning pickup. While traditional cars and trucks still dominate Ford's sales, the company is addressing challenges with its F-Series pickups and implementing stricter quality checks. With a 6.6% increase in year-to-date sales, Ford's performance has been well-received by investors. As the market){kind=link}