Ilona Maher, a 27-year-old rugby player from Vermont, became a hero at the Paris Olympics by leading the U.S. rugby team to its first-ever Olympic medal. In a thrilling match against Australia, Team USA secured the bronze medal, and Maher played a crucial role in their victory. In an interview with CNBC, Maher discussed the significance of investments in women’s sports and how the team’s win will contribute to the growth of rugby. She also highlighted her efforts in building a personal brand with millions of social media followers.
Maher revealed that the future of the team was uncertain, as their coach had informed them that the program might not continue if they didn’t win a medal. This motivated Maher and her teammates to give their all, resulting in their historic win. Following their triumph, U.S. rugby received another boost when businesswoman and investor Michele Kang announced a $4 million donation to the USA women’s rugby sevens team. The funds will be distributed over the next four years, leading up to the 2028 Summer Olympics in Los Angeles. Maher expressed her gratitude for the recognition and support, emphasizing the importance of improving the program for future generations of female athletes.
Maher believes that investing in women’s sports is a wise business decision, as women athletes have unique personalities that resonate with audiences. She believes that the way people connect with women in sports is something special and has the potential to generate significant revenue. Maher’s own journey to becoming an Olympic medalist is inspiring. She only started playing rugby at the age of 17, but her talent and dedication propelled her to become the nation’s top college rugby player while representing Quinnipiac University. Since then, she has competed in the Tokyo Olympics and the Rugby World Cup Sevens.
While Maher holds a nursing degree, she has focused on building her brand on social media to complement her athletic career. With over two million followers on Instagram and TikTok, she recognizes the power of these platforms in establishing her identity and connecting with fans. Maher has also used her platform to promote body positivity, representing brands such as Secret deodorant and advocating for inclusivity in sports.
Despite her success, Maher is eager for a break after the Olympics. She plans to disconnect from her phone and spend quality time with her family. However, she also acknowledges the importance of making money and leveraging her newfound fame. Maher’s story exemplifies the power of determination, resilience, and utilizing social media to create opportunities beyond the athletic field.
In conclusion, Ilona Maher’s journey from a late starter in rugby to an Olympic medalist is a testament to her talent and unwavering commitment. Her success not only brings recognition to women’s sports but also highlights the potential for financial investment in this sector. Maher’s story serves as an inspiration to aspiring athletes and underscores the importance of building personal brands through social media platforms. With her infectious personality and dedication to promoting body positivity, Maher has become a role model for athletes and fans alike. As she takes a well-deserved break, her future in rugby and beyond looks promising.
