Republican presidential candidate Nikki Haley continues to face financial challenges as she competes against front-runner Donald Trump. While Haley’s campaign managed to raise $12 million in February, this is a decrease from her January total of $16.5 million. The campaign sees this fundraising as a sign of support from hardworking Americans who are tired of the chaos and division caused by Trump.
One blow to Haley’s campaign came from the Koch network’s Americans for Prosperity organization, which announced that it would cease spending on Haley’s campaign after her defeat in the South Carolina primary. This loss of support highlights the uphill battle that Haley faces in her quest for the nomination.
Trump, on the other hand, continues to accumulate victories in key early states such as Iowa and New Hampshire. With significant leads in upcoming states, Trump’s nomination seems increasingly likely. Many analysts are now shifting their focus to a potential rematch between former President Biden and Trump in the general election.
As the race progresses, spending on advertising in the GOP presidential primary has been steadily decreasing. AdImpact, an ad-tracking company, reports that spending has “grinded to a halt.” Haley’s campaign has also reduced its advertising efforts, losing support from Americans for Prosperity after their $13.5 million investment in pro-Haley and anti-Trump ads.
Looking ahead to future primaries, AdImpact predicts a lull in presidential spending, with only $1.3 million in Republican ad expenditures targeting upcoming primaries. Despite this decrease in advertising, Haley’s campaign made a significant ad buy across Super Tuesday states to ensure voters have a real choice.
Haley’s financial struggles and the decline in advertising spending reflect the dominance of Trump in the GOP race. With his strong polling leads and victories, Trump’s path to the nomination seems clear. The remaining suspense lies in who Trump will choose as his running mate.
In conclusion, Nikki Haley’s campaign faces financial challenges and a lack of advertising support as Donald Trump’s victories accumulate. While Haley managed to raise $12 million in February, this is a decrease from previous months. Trump’s dominance in the race has led to a decrease in advertising spending overall. As the race continues, the focus shifts towards a potential rematch between Trump and Biden in the general election.
