Ford Motor announced plans to expand production of its Super Duty trucks to a Canadian plant that was originally intended for electric vehicle (EV) production. The company will invest around $3 billion to expand Super Duty production, with $2.3 billion allocated to Ford’s Oakville Assembly Complex in Ontario, Canada. The remaining investment will be used to increase production at supporting facilities in the U.S. and Canada. The Canadian plant is expected to come online in 2026 and will add approximately 100,000 units of capacity annually.
The decision to prioritize Super Duty truck production comes after Ford CEO Jim Farley stated that full electrification of large vehicles like the Super Duty trucks would not be profitable. While Ford plans to “electrify” the next generation of its Super Duty trucks, specific details were not disclosed. This move aligns with Farley’s Ford+ plan, which aims for profitable growth and maximizing Ford’s manufacturing footprint.
Originally, Ford’s Ford+ plan heavily focused on EVs, with a goal of nearly half of its global sales being electric by 2030. The company had planned to invest over $30 billion in EVs by 2025. However, the optimism around EV adoption and profitability did not materialize as quickly as expected. Ford’s EV unit, known as “Model e,” incurred losses of $4.7 billion in 2023. In contrast, Ford’s Ford Pro commercial business, which includes the Super Duty trucks, earned $7.2 billion before interest and taxes in the same year.
As a result, Ford withdrew its target of achieving an 8% earnings before interest and tax (EBIT) profit margin for the EV unit by the end of 2026. This target would have been a significant turnaround from a negative 40% profit margin in 2022. The company’s plans for EVs have undergone several revisions, and it remains unclear how much capital has been invested in EVs thus far.
By expanding Super Duty production, Ford aims to meet the high demand for these trucks, which are essential tools for businesses and individuals worldwide. The new assembly at the Oakville plant will initially create approximately 1,800 Canadian jobs, securing employment opportunities in the region. This decision reflects Ford’s commitment to its commercial customers and aligns with its goal of profitable growth under the Ford+ plan.
 production. The decision comes after CEO Jim Farley stated that full electrification of large vehicles like Super Duty trucks would not be profitable. The move aligns with Ford's Ford+ plan, which focuses on profitable growth. By expanding Super Duty production, Ford aims to meet high demand, create jobs, and secure employment opportunities in the region.){kind=link}