Ferrari CEO Reveals Early Tests of All-Electric Model Show True Ferrari Experience

Ferrari CEO, Benedetto Vigna, has shared that early tests of the all-electric Ferrari model have shown that it possesses the driving traits and emotional experience that are characteristic of a true Ferrari. While the electric model is not set to be launched until the fourth quarter of 2025, Vigna stated that more people have started to drive the electric Ferrari and have had positive experiences. He personally test drove the electric model and expressed that he felt the same kind of emotion that he associates with traditional combustion engine Ferraris.

The decision to build an electric model is a bold move for Ferrari, a luxury automaker renowned for its powerful combustion engines. The announcement of an electric Prancing Horse has sparked a heated debate within the auto community and among wealthy car collectors, particularly centered around the issue of engine sound. Ferrari powertrains are known for their distinctive roars, rumbles, and high-pitched whines, while electric motors are generally silent. Vigna assured enthusiasts that Ferrari’s power acoustics will always be “authentic,” meaning they will not rely on artificial audio programs to recreate the sound of a combustion engine. However, he hinted that they may seek to enhance or highlight the natural sound of an electric motor in a unique way.

Despite the focus on engine sound, Vigna emphasized that driving a Ferrari is about more than just sound. It encompasses a multi-dimensional experience that engages all the senses. He highlighted the importance of factors such as acceleration, lateral acceleration, braking experience, and gearbox change in creating a unique emotional connection with the car. Vigna declined to provide sales projections or pricing details for the all-electric Ferrari but assured customers that they will still have the option to choose internal combustion engines or hybrids alongside the electric model. Ferrari aims to remain “technology neutral” and allow clients to decide their preferred powertrain.

To support its expansion into electric vehicles, Ferrari has invested over 200 million euros ($215 million) in the construction of a new E-Building in Maranello, Italy. The facility spans over 400,000 square feet and will enable the production of cars with any of the three powertrains in the same factory, maximizing efficiency and flexibility. Vigna emphasized that the choice of powertrain is ultimately in the hands of the customer. While some may never opt for an electric Ferrari, others will make the switch, and for some, purchasing an electric model may be a prerequisite to becoming part of the Ferrari family.

Furthermore, the new E-Building will also help Ferrari meet market demand more effectively. The company produced fewer than 14,000 cars last year, and high demand has resulted in wait times of up to three years for certain models. Vigna expressed that waiting is considered part of the experience of owning a Ferrari. However, with the new facility, Ferrari will be able to expand production and potentially reduce wait times, although specific targets were not provided.

In conclusion, Ferrari’s foray into the electric vehicle market is generating excitement and discussion within the automotive industry. The company aims to maintain the emotional experience and driving traits that are synonymous with the Ferrari brand while embracing new technologies. By investing in a state-of-the-art facility and allowing customers to choose their preferred powertrain, Ferrari seeks to cater to a wide range of preferences and ensure its continued success in an evolving automotive landscape.