Clothing Retailer Amends T-Shirt Design Resembling Nazi Symbol

Cotton On, an Australian clothing retailer, has made changes to a T-shirt design after concerns were raised that it resembled the symbol of the schutzstaffel (SS), the Nazi police force. The design in question featured a cartoon image of a monster on a skateboard with lightning bolts reflected in its sunglasses, which some customers felt bore a resemblance to the SS symbol.

After a customer brought up the issue, Cotton On conducted a thorough review of the design and decided to modify it to avoid any confusion with the intended design. The company stated that it takes careful consideration of all its designs and has an Ethical Design Program in place, where designers undergo regular training.

Dr. Dvir Abramovich, Chairman of the Anti-Defamation Commission (ADC), expressed his appreciation for Cotton On’s prompt response and commitment to reviewing the design. Dr. Abramovich has been leading a national campaign for the prohibition of public displays of Nazi symbols, leading to a federal ban on the Nazi swastika, salute, and trafficking in Nazi insignia.

While Cotton On asserted that their design had no association with Third Reich insignia, Dr. Abramovich emphasized that any imagery resembling Nazi symbols should be off-limits. He acknowledged that although the design may not have been intentionally referencing the SS bolts, it could still be disturbing and considered in poor taste by some individuals. Dr. Abramovich highlighted the historical significance of the SS symbol as a white supremacist emblem used by the Gestapo and guards at death camps during the Holocaust.

He further emphasized the emotional impact such imagery can have on Holocaust survivors and those who lost relatives to Nazi atrocities. Dr. Abramovich commended Cotton On for its caring approach towards customers’ concerns and stated that the ADC considers the matter closed.

This incident is not an isolated case within the fashion industry. Just last month, Adidas announced that it would block German football jerseys from featuring the number 44 due to its resemblance to the SS symbol. The company promptly removed the option from its online store.

These instances underline the importance of sensitivity and respect in designing and marketing products. Companies should be aware of the historical context and potential impact of their designs, especially when it comes to symbols associated with hate and genocide. By promptly addressing customer concerns and taking appropriate action, businesses can demonstrate their commitment to creating a positive and inclusive environment for all customers.