Chevy Blazer EV price reduced by GM as sales resume after software issues resolved

General Motors (GM) is reducing the price of its Chevrolet Blazer EV by thousands of dollars as it resumes sales after addressing software issues. The 2024 Blazer EV models will now start at $50,195, which is $6,520 less than its initial sale price in August. Additionally, the vehicle now qualifies for a $7,500 federal tax incentive. The software issues that caused the temporary halt in sales were related to the vehicle’s infotainment and charging systems, including an inability to charge the battery. GM fixed these issues through software updates and testing.

Baris Cetinok, GM’s vice president of product, software, and services, stated that the issues were not caused by a single root cause but rather a combination of circumstances and rare cases. GM took the time to thoroughly address and fix the problems to ensure a seamless experience for customers. The company conducted extensive testing, including rewriting and testing coding as well as physical on-road testing across the country.

In addition to fixing the software issues, GM made some changes based on early customer feedback. These changes include customizable multicolor ambient lighting and revised driver information graphics. However, GM will not reinstate Apple CarPlay and Android Auto in the Blazer or future vehicles. Cetinok believes that GM’s integrated programs offer a better customer experience and more functionality than third-party options.

The price reduction for the Blazer EV aims to make electric vehicles more accessible and competitive with gas-powered vehicles. The starting price is now closer to the gas-powered Blazer, which starts between approximately $37,000 and $48,000. Lowering the price is an important step in increasing EV adoption, as pricing has been a barrier for many consumers.

The Blazer EV’s reduced price also aligns with the Biden administration’s Inflation Reduction Act of 2022, which provides a $7,500 federal tax credit for qualifying electric vehicles. GM adjusted the materials sourcing for the Blazer EV to ensure it qualifies for the full tax credit.

Chevrolet Vice President Scott Bell expressed excitement about the Blazer EV’s availability at a more compelling price and with enhanced features. He encouraged customers to visit their nearest Chevy dealership to test-drive the vehicle.

Overall, GM’s efforts to address software issues and reduce the price of the Blazer EV demonstrate its commitment to improving customer satisfaction and making electric vehicles more affordable. The company’s focus on vertical integration and its decision not to include third-party features like Apple CarPlay reflect its strategy to create seamless experiences for customers and potentially generate revenue from subscriptions and services. With these updates, the Chevrolet Blazer EV is poised to compete in the growing electric vehicle market.