Brandon Marshall, former NFL player and current head of media platform I Am Athlete and wellness hub House of Athlete, recently hosted a VIP event at the Cannes Lions festival. The event, organized by Page Six, brought together figures from publishing, public relations, sports, and advertising to discuss the future of sports and entertainment media. During the event, Marshall sat down with PageSix.com chief reporter Francesca Bacardi and Page Six deputy editor Oli Coleman for an engaging conversation.
Marshall, who had an illustrious career playing for teams like the Miami Dolphins, Denver Broncos, New York Jets, and the Giants, spoke about his dreams for the next phase of his career. He expressed his desire for I Am Athlete to become the go-to agency for brands looking to collaborate with athletes. Marshall emphasized the importance of doing things right, understanding the needs of both brands and athletes, and having the infrastructure and scalability to deliver quality content and programming.
However, Marshall also highlighted the significance of new media operations learning from legacy media and working together. He stressed the need for cooperation between different media platforms to ensure a successful future for sports and entertainment media. In a rapidly evolving industry, it is crucial to leverage the experience and knowledge of established media outlets while embracing innovation and new approaches.
The event was not just a gathering of industry professionals but also a platform for networking and building connections. Attendees included Sean Giancola, CEO of the New York Post, and Susan Magrino from the Magrino Agency. These influential figures in media and public relations demonstrated their support for Marshall’s vision and provided valuable insights into the industry.
The event also offered numerous opportunities for attendees to capture Instagram-worthy moments. The vibrant atmosphere at Stagwell’s Sports Beach on the famed Cannes Croisette provided a picturesque backdrop for networking and discussions.
Brandon Marshall’s event at the Cannes Lions festival showcased his ambition to shape the future of sports and entertainment media. By hosting a gathering of industry professionals, he aimed to foster collaboration, innovation, and strategic partnerships. Marshall’s vision for I Am Athlete as a leading agency in the field demonstrates his commitment to excellence and his understanding of the evolving media landscape. As the industry continues to transform, it is essential for both new and established media operations to work together and learn from one another to ensure a thriving future.
