Support for Australian fruit growers is becoming increasingly vital as cheaper imported alternatives continue to erode the market share of local produce. SPC, a prominent food manufacturer based in Shepparton, Victoria, has announced a significant reduction in its orders of Australian peaches and pears for the upcoming season. The company cites the rising cost of living as a key factor pushing consumers towards cheaper products from countries such as South Africa and China. Consequently, SPC’s decision may have far-reaching consequences for the availability of Australian fruit in the future.
The challenges faced by SPC highlight the need for increased support and protection for Australian farmers. Fruit Growers Victoria (FGV), the leading organization representing the state’s pome fruits industry, has called for government intervention to safeguard locally-grown produce. FGV emphasizes the importance of country-of-origin labelling laws and urges consumers to make a “patriotic choice” by opting for Australian fruit. Michael Crisera, FGV’s grower services manager, warns that failing to support domestic agriculture could lead to a permanent loss of processing fruit grown in Australia.
The potential consequences are not limited to the availability of Australian fruit; they also impact farmers’ livelihoods. Crisera highlights the precarious situation faced by low-margin processing fruit growers who may be forced to consider the viability of their operations. Some farmers may be compelled to remove their canning peach and pear varieties altogether. However, there may still be opportunities for farmers to sell pears on the domestic market or export them, provided there is sufficient value in supplying those markets.
To address these challenges and ensure the long-term sustainability of the Australian fruit industry, proactive measures are necessary. Increasing consumer awareness about the benefits of supporting local produce is crucial. Additionally, implementing robust protection against cheap imports can help level the playing field for Australian farmers. By purchasing Australian fruit, consumers play an active role in preserving the nation’s farming heritage and ensuring the availability of high-quality, homegrown products.
The changing landscape of consumer preferences necessitates continuous efforts to boost the demand for Australian-grown products. SPC acknowledges this and affirms its commitment to exploring opportunities in different product categories and packaging formats. Adapting to evolving consumer trends is vital to maintaining market share and securing a prosperous future for the Australian fruit industry.
In conclusion, the declining demand for Australian fruit and the threat posed by cheaper imported alternatives highlight the need for increased support and protection of local farmers. Consumer choice plays a pivotal role in determining the future of the industry. By making a conscious decision to purchase Australian fruit, shoppers can contribute to the preservation of domestic agriculture and ensure the availability of high-quality produce for years to come.
