Ariana Grande has announced that she will be continuing her partnership with Scooter Braun and his entertainment company Hybe, just under a year after reportedly dropping him as her manager. In a statement released on Wednesday, representatives for Grande confirmed that they will be working together again. Braun, the CEO of Hybe, expressed his excitement for the collaboration and mentioned that they will be pursuing creative opportunities in Weverse and REM Beauty, Grande’s makeup brand.
It is worth noting that while Hybe will not be involved in Grande’s music ventures, they will be assisting her in promoting R.E.M. Beauty and working with Weverse, an artist merchandise platform. Braun took to Instagram to announce the new chapter, stating that he will always be part of Team Ari.
This reunion comes after Grande parted ways with Braun last year and began working with Brandon Creed/Good World Management. Braun had managed Grande for 10 years before they separated. It is interesting to observe that many other artists, including Demi Lovato, J Balvin, and Carly Rae Jepsen, also distanced themselves from Braun around the same time.
Grande’s musical career took off in 2013 with the release of her debut album, “Yours Truly.” Since then, she has released six more albums, establishing herself as a powerhouse in the music industry.
The decision to work with Braun again follows a highly publicized feud between him and Taylor Swift in 2019. Braun’s acquisition of Swift’s master recordings led to a bitter dispute, resulting in Swift vowing to re-record her first six albums. Braun eventually sold the masters for over $300 million in 2020. Swift openly criticized Braun for the purchase, expressing her disgust with his actions.
In September 2022, Braun reflected on the experience and mentioned the important lesson he learned from acquiring Swift’s master recordings.
Overall, Grande’s decision to reunite with Braun and Hybe demonstrates her trust and confidence in their partnership. Despite the challenges they faced in the past, they have chosen to move forward and explore new creative endeavors together. The collaboration between Grande, Braun, and Hybe is sure to bring exciting opportunities for both her music and beauty ventures.
