Frontier Airlines has announced a new option for passengers looking for enhanced comfort and more space on their flights. Starting from April 10, the airline will offer UpFront Plus in the first two rows of its Airbus planes, providing passengers with an empty middle seat and increased legroom compared to the rest of the plane.
With this new add-on, Frontier aims to give passengers the opportunity to have a more comfortable and spacious experience without having to pay for a first-class ticket. The seats in the UpFront Plus section will have four to five inches more legroom than other seats in the plane, allowing passengers to stretch out and relax during their flight.
The pricing for UpFront Plus starts at $49, with bookings available until March 20 for flights between April 10 and April 30. However, Frontier has stated that this option is not intended as a limited-time offer, suggesting that it may become a permanent feature on their flights.
This move by Frontier is part of a larger trend among airlines to segment their cabins and offer additional services and amenities at a higher price point. Budget carriers like Spirit and Frontier have been exploring different ways to generate more revenue, including selling premium seats or adding fees for advance seat selection. By offering UpFront Plus, Frontier is giving passengers the opportunity to upgrade their experience without breaking the bank.
While this new option may appeal to many travelers looking for a more comfortable journey, it is particularly crucial for budget airlines like Frontier. These airlines rely heavily on ancillary fees to boost their revenue, as they often charge extra for services like seat selection and carry-on bags. Frontier’s nonfare revenue increased by 1% last year, reaching almost $74 per passenger on average. By introducing UpFront Plus, the airline hopes to attract more customers willing to pay for a better flying experience.
It is worth noting that Frontier is not the only budget airline offering enhanced seating options. Spirit Airlines also provides the “Big Front Seat” in its Airbus cabins, which offers additional space and comfort for passengers. This shows that there is a growing demand for more comfortable seating options on budget airlines, as travelers are willing to pay extra for a better experience.
In conclusion, Frontier Airlines’ introduction of UpFront Plus is a welcome addition for travelers looking for enhanced comfort and more space on their flights. By offering an empty middle seat and increased legroom, Frontier is giving passengers the opportunity to upgrade their experience without the high cost of a first-class ticket. This move aligns with the trend of airlines segmenting their cabins and selling higher-priced products to customers. With this new option, Frontier aims to attract more customers and increase their ancillary revenue.
