“Exclusive Disney+ Streaming of Taylor Swift Eras Tour Film Commencing March 15”

Taylor Swift fans, get ready to mark your calendars! The pop star’s highly anticipated filmed concert, “Eras Tour,” will be exclusively available for streaming on Disney+ starting March 15. This exciting announcement was made by Disney CEO Bob Iger during the company’s recent earnings call.

Dubbed as “Taylor’s Version,” this exclusive film will feature the entire concert experience, along with five additional songs that were not included in the original theatrical or digital release. One of these bonus tracks is none other than “Cardigan,” a fan favorite from Swift’s recent album.

During the earnings call, Iger praised Swift, calling her a “creative genius” and “a true cultural phenomenon.” It’s no surprise that Disney was eager to secure the rights to this highly sought-after concert film. With the immense popularity of Swift’s tour, it was likely that multiple streaming platforms were vying for the opportunity.

Swift has collaborated with various platforms in the past to release filmed versions of her concerts and documentary projects. Last year, she surprised fans by announcing a cinema release of her concert film in partnership with theater chain AMC. The film opened to an impressive $92 million in ticket sales during its domestic opening weekend, making it the second-highest debut for a film released in October.

The success of the theatrical release was a testament to Swift’s dedicated fan base, who turned the moviegoing experience into a full-blown event. Movie theaters offered specialty popcorn buckets, crafted signature cocktails, and even set up friendship bracelet-making tables to recreate the atmosphere of attending a live concert.

In total, Swift’s concert film grossed over $180 million at the domestic box office and a staggering $261.6 million worldwide. This global figure surpassed the previous record held by Michael Jackson’s concert documentary “This Is It,” which was released in 2009.

Following its theatrical run, the concert film transitioned to on-demand availability on December 13, Swift’s 34th birthday. Fans could rent the film digitally for a fee of $19.89, a nod to the year Swift was born. While specific revenue data for digital rentals is not currently available, it is safe to assume that the film continued to be a hit among fans who couldn’t catch it in theaters.

With this latest partnership between Taylor Swift and Disney+, fans can now enjoy the magic of her “Eras Tour” from the comfort of their own homes. This exclusive streaming opportunity is undoubtedly an exciting development for Swifties everywhere, who have eagerly awaited the chance to relive the concert experience.

So mark your calendars for March 15 and get ready to immerse yourself in the world of Taylor Swift’s “Eras Tour” on Disney+. It’s a concert film that is sure to captivate audiences and solidify Swift’s status as one of the biggest stars in the music industry.