Disney+ Begins Hulu Integration on Streaming Platform

Introduction

Disney is starting to roll out a Hulu integration on its Disney+ streaming platform. The full launch of the integration is expected in March 2024, according to Disney’s announcement.

Disney’s Push for Integration

Disney offers a bundle of Disney+ and Hulu, but the company is now aiming to integrate the two platforms. Last month, Disney agreed to acquire the remaining one-third stake in Hulu from Comcast’s NBCUniversal.

The Hulu integration is currently available to subscribers of the bundle, although in a limited form. More features and functionality will be added leading up to the full release in March.

Different Content Offerings

Disney+ and Hulu have distinct content offerings. Disney+ is focused on family-oriented content, while Hulu caters more to adult dramas and unscripted TV shows. The integration will allow parents to adjust parental controls before the full release.

Streaming Bundles Trend

The launch of the Disney+ and Hulu integration follows a trend of streaming bundles in the market. Paramount and Apple were recently reported to be considering a bundle of their streaming platforms. Netflix and Warner Bros. Discovery’s Max have also partnered with Verizon to offer a bundle of their platforms.

Disney’s Bundle History

Disney first announced its bundle of Disney+, ESPN+, and Hulu in 2019. The company aims to provide an attractive value proposition for subscribers and encourage standalone subscribers of Disney+ and Hulu to upgrade to the bundle.

Conclusion

The Hulu integration on Disney+ is a significant move by Disney to enhance its streaming platform and provide a more comprehensive entertainment experience for subscribers. With the full launch expected in March 2024, Disney aims to attract more users to its bundle offering.

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.