Kendrick Lamar to Headline Apple Music Super Bowl Halftime Show in New Orleans
Grammy-winning artist Kendrick Lamar has been announced as the headliner for the Apple Music Super Bowl Halftime Show, set to take place in New Orleans on February 9. This news comes as a delight to fans and music enthusiasts alike, as Lamar is known for his impactful and influential style of rap music.
Lamar, who has already won an impressive 17 Grammy Awards, expressed his excitement about bringing hip-hop to the NFL’s championship game. He previously performed at the Super Bowl as a guest artist alongside Dr. Dre and Snoop Dogg in 2022.
In a statement, Lamar emphasized the continued impact of rap music as a genre and his role in showcasing its power on such a grand stage. He confidently stated, “Rap music is still the most impactful genre to date, and I’ll be there to remind the world why. They got the right one.”
The rapper’s success has been nothing short of remarkable since his debut album “good kid, m.A.A.d city” was released in 2012. With 17 Grammy wins under his belt, Lamar made history as the first non-classical, non-jazz musician to receive a Pulitzer Prize for his 2017 album “DAMN.”
Lamar’s latest album, “Mr. Morale & The Big Steppers,” was released in 2022 and has received critical acclaim. The track “Like That,” featuring Future and Metro Boomin, topped the Billboard Hot 100 chart for three consecutive weeks. Additionally, his hit single “Not Like Us” further solidified his position as a prominent figure in the music industry.
Jay-Z, founder of Roc Nation, praised Lamar as a “once-in-a-generation” artist and performer. He highlighted Lamar’s deep love for hip-hop and culture, which serves as the foundation for his artistic vision. Jay-Z also acknowledged Lamar’s ability to define and influence global culture, emphasizing that his impact will be felt for years to come.
The halftime show will be co-executive produced by Roc Nation and Emmy-winning producer Jesse Collins. The creative direction for Lamar’s performance will be provided by pgLang, further ensuring a unique and captivating experience for viewers.
As Kendrick Lamar takes the stage at the Apple Music Super Bowl Halftime Show, fans can expect a groundbreaking and unforgettable performance from this iconic artist. Lamar’s ability to transcend music and leave a lasting impact on culture is a testament to his immense talent and artistry.
