Walmart recently announced a new partnership with Burger King, offering exclusive dining perks to its Walmart+ members. Starting now, Walmart+ members can enjoy a 25 percent discount on any Burger King digital order at participating restaurants. Additionally, members will receive a free Whopper every three months, beginning in September. This collaboration aims to enhance the value and convenience of the Walmart+ membership.
Walmart+ was introduced in 2020 as a direct competitor to Amazon Prime, offering a range of benefits for a lower price. Priced at $98 per year or $12.95 per month, Walmart+ provides members with free shipping, free delivery from the store, discounts on gas and travel, streaming services, and more. Compared to Amazon Prime’s $139 per year, Walmart+ offers a more cost-effective option for customers.
The decision to partner with Burger King aligns with Walmart’s understanding that many Americans frequently dine at quick-service restaurants. By offering this dining benefit, Walmart+ members can save both time and money. To access the discount, members can use the BK App or visit bk.com and link their Walmart+ membership with a Burger King Royal Perks Account.
Both Walmart and Burger King expressed their enthusiasm for the collaboration. Venessa Yates, SVP and General Manager of Walmart+, highlighted the company’s commitment to delivering value and convenience to its members. The addition of Burger King as a benefit was seen as an exciting opportunity to provide further savings. Pat O’Toole, Chief Marketing Officer of Burger King North America, emphasized the natural fit between the two brands, both known for offering high-quality products at great value.
The partnership between Walmart and Burger King comes at a time when fast food consumption is on the rise. According to the Fast Food Industry Statistics (FFIS) 2024, 84 million Americans consume fast food daily. The global consumption of burgers stands at a staggering 50 billion per year. The fast-food industry has also witnessed a shift towards digital orders, with over 60 percent of orders being placed online through mobile apps.
This collaboration not only benefits Walmart+ members but also serves as a strategic move for both Walmart and Burger King. By aligning themselves with a trusted brand like Burger King, Walmart further enhances the value proposition of its membership program. Meanwhile, Burger King gains access to a large customer base and the opportunity to offer additional savings to Walmart+ members.
In conclusion, the partnership between Walmart and Burger King brings exciting dining perks to Walmart+ members. By leveraging the growing trend of digital orders and recognizing the popularity of fast food among Americans, this collaboration offers convenience and savings. With its competitive pricing and range of benefits, Walmart+ continues to position itself as a strong alternative to other membership programs.
