The Democratic Party recognizes the importance of the youth vote in the upcoming fall elections, and they are going to great lengths to appeal to this demographic. One strategy they are employing is to actively engage with influencers and content creators. In fact, at the Democratic National Convention, these individuals were given prominent roles and a platform to connect with young voters.
Jenny LeFlore, also known as MamaFreshChi on Instagram, is a local content creator who was invited to the convention due to her ability to inspire moms in her community. LeFlore expressed her excitement and gratitude for being included in such a significant event, stating, “Blown away, blown away: It is everything it looks like on TV and more.” She believes that this invitation is a reflection of the country’s desire to feel included and part of the political process.
LeFlore is just one of 200 content creators who were invited to the DNC for the first time in its history. This move aligns with Vice President Harris’ efforts to engage more young voters. The DNC recognizes the power of trusted individuals in disseminating information to their audiences. By empowering content creators with specific resources and graphics, they hope to effectively inform and engage young voters.
According to the Center for Information and Research on Civic Engagement and Learning, 70% of young people received information about the 2020 election through social media. Understanding the influence of these platforms, a DNC spokesperson stated, “Our convention will make history, so we’re giving creators a front row seat to history.” This inclusion of content creators in the convention is a way to harness the power of social media to reach and connect with young voters.
Content creator Blair Imani Ali emphasizes the importance of content creators in covering not just protests and social issues, but also the more establishment aspects of the political process. By including these creators, the DNC is recognizing their role in shaping political discourse and offering a fresh perspective.
Imani Ali encourages her followers, whom she affectionately calls “smarties,” to ensure their voices are heard. She believes that if there is no seat at the table for them, they should bring a folding chair. This mentality is echoed by other content creators who are encouraging their audience to participate in the political process and vote.
In conclusion, the Democratic Party is actively engaging with content creators and influencers to target the youth vote. By inviting these individuals to the Democratic National Convention and giving them a prominent role, the party hopes to inspire and inform young voters through trusted sources. With social media playing a significant role in young people’s access to information, the inclusion of content creators is a strategic move to connect with and engage this demographic. By amplifying their voices and perspectives, the DNC aims to encourage young voters to be active participants in the political process.
