Disney’s classic villains are set to take over a new theme park land at the Magic Kingdom in Orlando, Florida. The announcement was made during Disney’s experience showcase at the Honda Center in Anaheim, California. The company is investing $60 billion in its experiences division over the next 10 years, with 70% of that money going toward new experiences in domestic and international parks. The new villains land will include two major attractions, as well as shopping and dining options.
Disney’s theme parks have been a top-performing segment for the company, providing stability during a time of change in the entertainment industry. However, in the most recent quarter, Disney’s domestic parks saw slower consumer demand and increased inflation. Despite this, Disney remains optimistic about its experiences division and is committed to keeping the parks fresh and relevant in a competitive segment.
During the showcase, Disney fans got a glimpse of where the company’s investment is being placed. Rita Ora performed a rendition of “Trust in Me” from “The Jungle Book” to announce the new villains land at Magic Kingdom. Shaboozey also took the stage to announce that parts of Frontier Land in Florida will be rethemed with elements from the movie “Cars.” Hollywood Studios will be getting a land centered on “Monsters, Inc.” and Animal Kingdom will feature an Indiana Jones attraction. Additionally, Disneyland in California will be adding a “Coco” attraction and a new area based on “Avatar.”
Disney’s cruise line is also getting a major expansion, with four new ships being added to the fleet between 2027 and 2031. The company aims to offer more people in different parts of the world the opportunity to experience a Disney cruise.
In addition to the theme park announcements, Disney also provided updates on its partnership with Epic Games. Disney characters from animation, Pixar, Star Wars, and Marvel will be arriving in the game Fortnite, further expanding the collaboration between the two companies.
Overall, Disney’s investment in its experiences division and its commitment to creating new and exciting attractions shows its dedication to providing a high-quality and immersive experience for park guests. With the addition of new lands, attractions, and cruise ships, Disney continues to innovate and remain a leader in the entertainment industry.
